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Die Kölner Marketing Area trauert um Prof. Dr. Dr. h.c. Dr. h.c. Richard Köhler

Prof. Dr. Dr. h.c. mult. Richard Köhler ist am 4. September 2020 von uns gegangen. Sein Tod kam so plötzlich nach kurzer, schwerer Krankheit und lässt uns in tiefer Trauer zurück. Wir haben einen Kollegen und Menschen verloren, der seit seiner Emeritierung von der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität zu Köln vor fast 20 Jahren unserer Area, der Fakultät und der Universität auf das Engste verbunden war. Mehr...

Welcome to the Marketing Area

We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. 

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Students' pages

News

  • Exam Inspection SM Marketing I: Methods of Marketing Mix Management

    This exam inspection refers to examination date July 25, 2022. Registration is open between January 02 - 10, 2023.

  • The Chair of Retailing and Customer Management offers a new PostDoc position

    The Chair of Retailing and Customer Management, Prof. Dr. Werner Reinartz, is looking for a new PostDoc position as of March, 1st 2023 or later. Please click here to apply.

  • Schmalenbach Working Committee on "Marketing Performance Analytics"

    Inaugural meeting of the Schmalenbach Working Committee on "Marketing Performance Analytics" in Cologne on November 10, 2022

  • Student Assistant Wanted - Chair in Marketing Science and Analytics

    The Chair in Marketing Science and Analytics is looking for a committed student assistant. Starting date: January 1, 2023 or later

  • Announcement of BERD@NFDI - Seminar Series Analytics and Transformation

    All professors and PhD candidates of the WiSo faculty are cordially invited to attend the presentations of our Seminar Series 'BERD@NFDI Analytics and Transformation'

     

News Archive