Die Kölner Marketing Area trauert um Prof. Dr. Dr. h.c. Dr. h.c. Richard Köhler
Prof. Dr. Dr. h.c. mult. Richard Köhler ist am 4. September 2020 von uns gegangen. Sein Tod kam so plötzlich nach kurzer, schwerer Krankheit und lässt uns in tiefer Trauer zurück. Wir haben einen Kollegen und Menschen verloren, der seit seiner Emeritierung von der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität zu Köln vor fast 20 Jahren unserer Area, der Fakultät und der Universität auf das Engste verbunden war. Mehr...
Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Developing Visions of a CX Grocery Shopping Model of the Future
What does the future of grocery shopping look like? In collaboration with EY, students in our "Customer Experience Management" course ...
Exam Inspection Digital Brand and Customer Analytics
This exam inspection refers to examination dates December 9th, 2023, and March 18th, 2024
Exam Inspection "Einführung ins Marketing"
This exam inspection refers to examination dates December 2nd, 2023, and March 25th, 2024
Chair of Prof. Dr. Reinartz seeks a Student Assistant
The Seminar for Retailing and Customer Management (Prof. Dr. Werner Reinartz) is looking for student assistants to support research and teaching. Learn more here. Robert Münster is looking forward to your application:…
